07 June 2023
ALIF expands its footprint into F&B segment via collaboration with GTR Burger
PETALING JAYA, 20 April 2023 – SD Guthrie International is collaborating with Koperasi GTR to supply exclusively packed ALIF Marjerin for GTR Burger, a renowned home-grown Malaysian burger brand.
ALIF Marjerin is developed with a unique aroma and taste to enhance a wide range of cooking, from Malaysian’s breakfast favourite—roti canai to delicious festive cookies. Introduced to the market in May 2022, exclusively packed ALIF Marjerin will now be making its way to all GTR Burger stall entrepreneurs around the country to enhance the aroma of juicy GTR burgers.
According to Mohammad Rahimi Abdullah, Business Unit Head of SD Guthrie International Professional, the collaboration marks a significant milestone for ALIF as it expands its footprint into the food and beverage (F&B) segment and further establishes ALIF Marjerin brand presence amongst food operators.
“We are committed to provide the highest quality products to our valuable customers. With currently more than 300 GTR Burger entrepreneurs operating burger stalls nationwide and more expected to come on board, we look forward to share the goodness of ALIF Marjerin with fans of GTR Burger, whilst firmly establishing our presence in the F&B segment,” said Mohammad Rahimi.
With proper training and a support system to ensure continued business success, including a consistent supply of quality ingredients, GTR Burger has established a good business programme to develop entrepreneurs who mainly comprise members of the B40 community.
“We are happy to play our part for the community and explore more ways to support our local businesses. The selection of ALIF Marjerin as the exclusive margarine to all GTR burger stalls is not only a testament to the quality of our product but it will also ensure the continuous supply of quality ingredients to meet GTR’s customer requirements and support its objective in developing successful entrepreneurs,” he added.
Through the collaboration, ALIF also extended its support to GTR Burger’s latest Corporate Social Responsibility (CSR) campaign "Program Kebahagiaan Ramadan", which aims to benefit 2 million recipients during the holy month of Ramadan through the distribution of food from donations made to GTR Burger during the campaign period.
To savour the delectable aroma and taste of ALIF Marjerin, the product is currently available in a 1 kg pack at selected retail outlets.
