‘Jelajah Piala Malaysia’ officially launched on 16 September 2023, marking the tour of the prestigious Piala Malaysia trophy to five selected locations across Malaysia. The tour, powered by Pos Malaysia (Official Logistic, Delivery & Fulfilment Partner), AEON Big (Official Hypermarket), ALIF Cooking Oil (Official Cooking Oil) and Bubbles (Official Drinking Water) in collaboration with Malaysia Football League (MFL) will see the trophy displayed across five locations. This collaboration not only signifies the shared commitment to the spirit of sports but also lays the foundation for a spectacular event – the Malaysia Cup Final on 9 December, which is set to take place at the iconic Stadium Bukit Jalil.

The tour which runs until 3 December, kicked off at AEON Big Wangsa Maju in Kuala Lumpur before making its way to four other selected AEON Big hypermarkets, offering the public all over Peninsular Malaysia the opportunity to view the Malaysia Cup, as well as engage in interactive games and exciting activities with MFL Partners. Additionally, football fans can also experience meet-and-greet sessions with their favourite players at each of the tour locations.

In conjunction with the ongoing sponsorship of MFL, ALIF introduces the new limited edition of ALIF EcoPax MFL pack during the launch event with the tour marking the start of the promotional campaign for the special pack which will only be available until the end of the year. Shoppers can enjoy a special promotion only during the tour at the selected locations, receiving a free ALIF Cooking Oil bottle with every purchase of ALIF EcoPax MFL limited edition pack.